Failed Honeymoon: Dilma Rousseff’s Third Election Round

In a test of the hypothesis of the existence of a honeymoon period in Brazil after Dilma Rousseff’s victory in the 2014 presidential election, a sentiment analysis of a large database composed of newspaper articles published by Brazil’s most influential quality newspapers, Folha de S. Paulo, O Globo, and Estado de S. Paulo, from January 2014 to August 2016, showed that negative coverage of her skyrocketed right after she took office and stayed very high until she was removed from power. Also tested was the hypothesis that the bias against Rousseff was simply a general disposition of the media to exert their watchdog function in the public interest through a comparison of her coverage with that received by Senator Aécio Neves, the losing candidate in the election and leader of the main opposition party and the campaign for her impeachment, who was the object of innumerable charges of corruption. This hypothesis was also rejected.

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